Art Information

XPRESS IMAGE ART REQUIREMENTS

Good artwork is the first step to creating a quality product.

Acceptable Software Formats:
·        Adobe Illustrator / EPS CS2 12 or lower version - .ai or .eps
·        CorelDraw 11 or lower version - .cdr
Adobe Acrobat PDF files sometimes may be used, depending on how the original art was created.
Acceptable File Formats:
·        Email: Click Here To Send Art Files
·        3.55” Floppy Disk
·        CDROM

Unacceptable Software / File Formats:

.jpg, .gif, .tiff, .bmp, .pdf, .qxd, Word Doc, .ppt (Power Point), .psd (Adobe Photoshop)

These file formats and other art formats such as:
Business cards, letterhead, photocopies, images copied from the internet, and other art that is not digital will need to be scanned and cleaned up or recreated, at a cost of $35.00.

Before sending art files, please be sure to…
Convert art to outlines/curves/paths
Make sure your images are 600 dpi
Make sure that the graphic or text uses standard Pantone colors

Common problems with Art:

1) Your company only has their logo in a .jpg format. This may work for embroidery, but a .jpg is not a vectored file type. For most promotional products a vectored file is required so that the logo can be enlarged or reduced without loss of quality and color separated.

Solution: Xpress Image’s Art Dept can recreate the logo at a cost of $35.00.

2) Your company or organization does not have an official logo or design.

Solution: Xpress Image’s Art Dept can create a logo or design at a cost of $35.00 per hour.

Raster Art- .jpg, .gif, .bmp, .tiff, web images & scans of business cards and etc.

Raster Art: is resolution dependent. When you change the size you loose quality, either making the image fuzzy as on the left or pixilated as on the right, in addition you can not change or separate the colors.

Vector Art- Adobe Illustrator (.ai), Corel Draw (.cdr), & Adobe Illustrator EPS (.eps)

Vector Art: Digital art created with drawing software such as CorelDraw or Adobe Illustrator is resolution independent. When you change the size you DO NOT loose quality, and you have the ability to change and separate the colors as needed.

Testimonials

"Integrity and dependability, those are the two reasons I use Xpress Image. I got tired of having to go over every invoice of my last supplier because of the numbers of over-charges and errors. More than once t-shirts would arrive days after one of our events had started. With Xpress Image the products arrive on time and on budget. No surprises! Well that's not true, because often Draughon throws in a little something in the box just to say 'thanks' and that means a lot. Personal service is what you will get with Xpress Image.

Draughon is always interested in helping me reach more people. I know we get the biggest bang for our limited advertising buck by using Xpress Image."

Rev. Marty Cauley
Director
Ministries with Young People
Southeastern Jurisdiction of the United Methodist Church
Lake Junaluska, NC

Customer Since November 2005

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919-563-0229 Fax

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